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Monday, July 31 • 5:15pm - 5:45pm
Keynote - 3 Big Things We Got Wrong: How Humans Decide; How to Change Minds; and How to Craft Narratives that Fire Neurons with Chris Graves

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On the heels of his two totally sold out talks at SXSW, Christopher Graves takes us on a romp through historic, accidental discoveries that reveal what everyone working to change behavior should do differently to be more effective. 
 

Speakers
avatar for Christopher Graves

Christopher Graves

President & Founder, Ogilvy Center for Behavioral Science
Christopher Graves was named President of the Ogilvy Center for Behavior Science in 2017 after serving 12 years as Global Chairman, Global CEO, and Regional (APAC) CEO for Ogilvy Public Relations. He also served as a member of the Ogilvy & Mather Worldwide Board and Executive Committee. Graves was honored as a Rockefeller Foundation Bellagio Resident in 2016 for his work in behavioral science. | | | Graves joined Ogilvy after two decades in media and news, including 18 years with Dow Jones... Read More →


Monday July 31, 2017 5:15pm - 5:45pm
Tishman Auditorium