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Monday, July 31 • 11:50am - 12:00pm
MISSING: Beyond Awareness

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The MISSING Game moves beyond awareness to generate action. The unique aspect of the game is that it creates awareness directly among the public who is a key stakeholder in the issue of sex-trafficking as demand-maker rather than with a third party. The game has been designed specifically to generate analysis. We are using the data generated by the game (demographics, ratings and reviews) to extrapolate a behavioral pattern of players (i.e. demand-makers).

Speakers
avatar for Leena Kejriwal

Leena Kejriwal

Founder, Missing Link Trust
Photographer and installation artist. Her work reflects a preoccupation with human-trafficking and finds a new language in the public artwork MISSING, to spread awareness of the plight of young girls lost into the dark holes of sex-trafficking. The MISSING project, uses the public as important stakeholders in the issue, through online and offline campaigns. The street stencil art project has gone global since 2015 via the iconic silhouette available online. She launched the MISSING game for the cause in 2016 and won the... Read More →


Monday July 31, 2017 11:50am - 12:00pm
Room 104

Attendees (15)