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Monday, July 31 • 12:15pm - 12:30pm
Playing for Change: Ten Years of Kids Helping Kids in the Virtual World of Club Penguin

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Do kids care about giving back? How do you engage an under 13 virtual community and gaming audience? Learn how Club Penguin inspired a generation of gaming kids through an innovative, virtual, community-driven campaign "Coins For Change" along with other innovative campaigns. Over ten years, Coins For Change inspired millions of players in 196 countries to take action to make a difference through gaming. With the power of a virtual community, tens of millions of dollars were donated to causes helping children, the environment, and endangered animals around the globe. Most importantly, kids were given the chance to use their voice to make a positive impact.

Speakers
avatar for Nicole Rustad

Nicole Rustad

Chief Impact Officer, Vortovia
Don’t make changes. Change the world. Vortovia was founded by Nicole Rustad, a champion for world change who uses equal parts strategy and passion to make things happen. Formerly the Corporate Citizenship Program Director for the Walt Disney Company, for almost ten years she drove the corporate social responsibility vision, strategy, and programs across multiple lines of business including... Read More →


Monday July 31, 2017 12:15pm - 12:30pm
Starr Foundation

Attendees (14)