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Tuesday, August 1 • 2:00pm - 2:15pm
Leveling Up Demographics: A Data Dive into Who Plays What Games and Why to Broaden Your Audience and Empower Your Impact

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The fifty-year-old women sitting to your right on the train is probably playing a pretty different game than the fourteen-year-old on your left. Why? What can we learn from the diversity of play? Understanding how to build better experiences specifically for your audience is key to more inclusive design and reaching goals with your users. Tell us about how you play and learn how to create the ideal resonance for your audience.

avatar for Marguerite Dibble

Marguerite Dibble

Founder / CEO, gametheory
Marguerite Dibble is the CEO of GameTheory, a company that uses game design toolkits and mindsets to tackle challenging real-world problems. GameTheory has worked to provide unique game-based solutions across healthcare, energy, and finance, creating products and techniques that exist... Read More →

Tuesday August 1, 2017 2:00pm - 2:15pm EDT
Room 104