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Tuesday, August 1 • 11:00am - 11:15am
Yesterday’s Tomorrow: Motivating Millennials to Save Money through Gaming

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How do you motivate someone to change their behavior to impact positive long-term change? One way is to encourage people to “game for good” by designing a game that changes people’s perceptions and behaviors around a social cause. In this presentation, the Ad Council’s digital team will share challenges and lessons learned from a G4C design challenge to encourage millennials to adopt better saving habits.

avatar for Kat English

Kat English

Director of Digital, Ad Council
Kat serves as a Director of Digital at the Ad Council, where she manages digital products and experiences for more than 20 national public service engagement campaigns. Kat also spearheads the Ad Council’s Game for Good program, an effort to engage the gaming community to benefit... Read More →

Tuesday August 1, 2017 11:00am - 11:15am EDT
Starr Foundation