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Aaron Seitz

UCR Brain Game Center for Mental Fitness and Well-being
Aaron Seitz is an internationally recognized expert on the mechanisms of learning and applies knowledge of brain plasticity to create brain-training video games that are effective in improving performance in real-world tasks. A notable example is his vision training game ULTIMEYES that leads to vision improvement that positively transfers to on-field performance in baseball. He directs the UCR Brain Game Center for Mental Fitness and Well-being that has the mission to research, test, and disseminate game software instrumented with expert knowledge to optimize human brain processes with aim to create scientifically principled brain games that benefit performance in real-life activities.